The new boss of Aviva is putting her money where her mouth is (Ben Martin writes). The FTSE 100 insurer disclosed yesterday that Amanda Blanc, who said last month that she believed “we have many of the ingredients to make Aviva a winner”, had bought £1 million of shares in the company in her first purchase since becoming chief executive in July. Should investors follow her lead?
Ms Blanc, 53, must build up a stake worth 300 per cent of her £1 million basic annual salary under the terms of her employment. To this end, she is required to hold on to half the share awards she receives until she reaches this target.
Her decision to use her own money to buy stock in the
